The 4Ps of Marketing or Marketing Mix diagram is a visual representation of the four key elements that comprise the marketing mix process. These elements include the product or service being offered, including its features, quality, and unique selling points; the amount at which the product is sold, including pricing strategies and discounts; the channels through which the product is distributed and made available to customers, such as online platforms, physical stores, or direct sales; and the methods used to communicate the product's value and features to potential customers, including advertising, marketing campaigns, and sales promotions.
