BCG Growth Share Matrix

The BCG Growth-Share Matrix is a strategic planning tool that helps companies assess their product portfolio based on relative market share and market growth rate. It categorizes products into four quadrants:

• Stars: High growth, high share - invest to maintain position
• Cash Cows: Low growth, high share - milk for profit
• Question Marks: High growth, low share - decide to invest or divest
• Dogs: Low growth, low share - harvest or divest

By analyzing where each product falls in the matrix, companies can determine which to invest in, maintain, or divest from to optimize their portfolio.